Dayone was founded in October 2023 by two lifelong friends united by one constant in their lives — cricket. Growing up obsessed with the sport, they realized that while cricket had millions of fans in India, there was no brand translating that passion into stylish, everyday streetwear. Jerseys existed, fan merchandise existed, but expressive, fashion-forward clothing for cricket lovers did not.

Dayone was built to change that.

The name represents new beginnings — the start of an innings, the first ball of a match, the moment belief turns into action. The brand exists to give cricket fans a way to wear their love for the game with pride, confidence, and style beyond the stadium.

Today, Dayone focuses on creating affordable-premium streetwear rooted in cricket culture. Every piece is designed to reflect the emotion, nostalgia, rivalry, and pride that the sport brings to millions. The vision is simple: if cricket is the religion of India, Dayone aims to become its uniform — a brand that represents the country’s biggest passion through fashion.

Looking ahead, the goal is to grow Dayone into India’s biggest clothing brand by building the strongest connection between sport, culture, and identity.